Attend the training workshop that has helped thousands of salespeople since 1992. Register, get immediate access to ALL of the training, with lifetime access.

Attend the program that over 5,000 sales pros have graduated and benefitted from, and are now selling more than they ever have.

The Smart Calling College training workshop is a hybrid virtual and live training. Art took two days of training that was delivered in person in the past, updated it, and delivered it online, with modules chunked into shorter, convenient-to-watch sessions.

The Smart Calling College inside sales training and prospecting is a complete step-by-step online training course for professional sales representatives who use the phone as their main method of communication--or for any outside or inside sales pro who prospects for new business--using a consultative (question-based) sales approach.

Participants are led through the logical sequence of each step of the sales call process, learning step-by-step, what-to-say and how-to-say it ideas, strategies, and techniques for initial calls, follow-up calls, account management calls, and more.

This program is how-to, not “should do.” Lots of “gurus” preach that you should create interest, ask good questions, talk to the real decision makers, etc. But they don’t give you the how, which is what really matters, right? In this program you get the what-to-say, when-to-say-it, why-to-say-it, and what-to-say-after-they-respond messaging that you need to get what you want in sales. You can be a smooth, polished sales pro, motivated to place that next call and get that next YES!

This is a SALES program. The most effective way to sell is still by talking to people. Granted, social media and email are great complements to the sales effort—and we do cover some best practices on using them—but the focus of this program is how to get through, get in, create interest with, and sell to decision makers by speaking with then.

The Smart Calling College inside sales training and prospecting training is designed for professional business-to-business salespeople who use the phone as their primary method of communication with prospects and customers. Titles for this function include Inside Sales, Account Management, Business Development, Lead Generation, Customer Service (if they’re proactive) and Telemarketing (if they use a consultative, needs-based approach).

Outside sales reps who want to be more effective at prospecting (Smart Calling, not cold calling) and use their time more efficiently also show great results from the College. Regardless of whether your call objective is to qualify and set an appointment, or to sell, this program is for you.

The sales instruction is at the hands-on level, for the person who is on the phone. However, we find about 30% of attendees are managers, supervisors, and trainers who are able to take the hundreds of how-to ideas, word-for-word tips and strategies and use them in their own in-house inside sales training. And if you are a manager or trainer and your team is attending, you most definitely need to as well, so that everyone is working from the same process and terminology.

For Both the New and Experienced Sales Professionals
Reps who have never had sales training will implement a proven methodical system for placing successful inside sales and prospecting calls, and become confident in doing so. (Our experience shows it pays to correctly train new reps before bad habits are entrenched.)

Experienced sales pros get re-energized, armed with new ideas, old bad habits corrected, and being reminded of the tried and true--yet sometimes neglected--fundamentals which were rescued from the recesses of their memory.  Many course members go through the College a second or third time--or more--  after their first experience, and get as much or more from it. Ultimately, the results shown from the College aren’t a function of an attendee’s years of sales experience, but rather his or her attitude toward self-improvement.

The College Addresses All Aspects of Using the Phone In the Professional Sales Process
Sales professionals perform some, or all, of these functions in their jobs. Here is how you’ll show results from the College in each:

Inside Sales/Account Management

• How to build value on every contact so you’re welcomed on every call, as opposed to being viewed as a typical salesperson or vendor they price-haggle with
• What to say to avoid opening calls with, “Just checking in with you to see if everything’s OK.”

Prospecting and Cold (Smart) Calling/Lead generation/Outside Selling

• You'll cover Art's proven Smart Calling prospecting process that sales reps worldwide are using to get through, get in , and sell!
• How to use the phone to ensure that you spend your valuable face-to-face time with interested, qualified, buyers, instead of people who say, “You have five minutes, make it quick,” out in the lobby.
  

 

For Managers and Trainers, Too.
We've found that historically anywhere from 5% to 40% of the classes are comprised of managers and trainers who want to learn more, and incorporate the material into their own in-house training.

The course is delivered through online video. Art is personally onscreen delivering the lessons to you, with accompanying slides of concepts, messaging, graphics, and video segments. The content is “chunked,” with some very brief segments, others a bit longer. Art likes to have fun when presenting and tends to share a lot of stories and use humor to make it entertaining and fast-moving.

You will also have the capability to participate in the course portal community itself, interacting with other sales pros... leaving comments, questions, success stories, and have active discussion with each lesson. Art  personally monitors and participates with all of the attendees of the program.

• Put listeners in a positive frame of mind, instead of causing them to begin thinking of ways to get rid of you
• Get them participating, willingly, in the call
• Avoid getting shot down in the first few seconds
• Comfortably, confidently, and successfully work WITH screeners, differentiating yourself from the other sales reps who called that day, to be helped through to the buyer
• Create voice mail messages that get RESULTS
• Never experience "rejection" again

We will not insult your intelligence by saying we will give you “$8,297 worth of bonuses” that really is unrelated crap you would never use, with overinflated “values” that no one actually pays for.

What we are doing is giving you several add-ons DIRECTLY related to your interest in, and success with the Smart Calling College.

To attend the live, in-person Smart Calling Workshops when we held them in various cities we  charged $895. And with travel, expenses, extra time away from work, etc., companies figured the amount invested per attendee was easily $2,000-$3,000, and it was still a bargain in terms of ROI.   And that was to experience the material just one time, while they were there.  Your investment in this program is for a lifetime, along with all of the other training and resources.