Proven Training to Help You Get Through, Get In, and Sell!
Attend the program that over 5,000 sales pros have graduated and benefitted from, and are now selling more than they ever have.
The Smart Calling College training workshop is a hybrid virtual and live training. Art took two days of training that was delivered in person in the past, updated it, and delivered it online, with modules chunked into shorter, convenient-to-watch sessions. Plus, participants will be able to attend monthly, live webinar training sessions, for LIFE, at no additional charge.
Art, I wanted you to know that your program has had the best reception from our sales team and you really nailed the issues sales people have when making the first contact with a prospect. The material is 1st rate and easy for anyone in sales to understand and your suggestions on how to develop sales strategy as well as create a great message that will ensure a higher probability of a positive response from a prospect. I am pleased at how everyone is looking forward to each discussion during and after going over the program. In fact Module 5 was so well received that in the interest of time, we had to split it into two sessions.Emre Schveighoffer
CEO at National Resource Management, Inc.
What is the Smart Calling College?
The Smart Calling College inside sales training and prospecting is a complete step-by-step online training course for professional sales representatives who use the phone as their main method of communication--or for any outside or inside sales pro who prospects for new business--using a consultative (question-based) sales approach.
Participants are led through the logical sequence of each step of the sales call process, learning step-by-step, what-to-say and how-to-say it ideas, strategies, and techniques for initial calls, follow-up calls, account management calls, and more.
This program is how-to, not “should do.” Lots of “gurus” preach that you should create interest, ask good questions, talk to the real decision makers, etc. But they don’t give you the how, which is what really matters, right? In this program you get the what-to-say, when-to-say-it, why-to-say-it, and what-to-say-after-they-respond messaging that you need to get what you want in sales. You can be a smooth, polished sales pro, motivated to place that next call and get that next YES!
This is a SALES program. The most effective way to sell is still by talking to people. Granted, social media and email are great complements to the sales effort—and we do cover some best practices on using them—but the focus of this program is how to get through, get in, create interest with, and sell to decision makers by speaking with then.
"I've taken Art's College twice in my career and found both times to be very helpful. I've just started a new position and have opened 6 new accounts during the first few (training) weeks of my job and exceeded management's expectations."
North American Herb & Spice Co.
Who Benefits from Attending?
The Smart Calling College inside sales training and prospecting training is designed for professional business-to-business salespeople who use the phone as their primary method of communication with prospects and customers. Titles for this function include Inside Sales, Account Management, Business Development, Lead Generation, Customer Service (if they’re proactive) and Telemarketing (if they use a consultative, needs-based approach).
Outside sales reps who want to be more effective at prospecting (Smart Calling, not cold calling) and use their time more efficiently also show great results from the College. Regardless of whether your call objective is to qualify and set an appointment, or to sell, this program is for you.
The sales instruction is at the hands-on level, for the person who is on the phone. However, we find about 30% of attendees are managers, supervisors, and trainers who are able to take the hundreds of how-to ideas, word-for-word tips and strategies and use them in their own in-house inside sales training. And if you are a manager or trainer and your team is attending, you most definitely need to as well, so that everyone is working from the same process and terminology.
For Both the New and Experienced Sales Professionals
Reps who have never had sales training will implement a proven methodical system for placing successful inside sales and prospecting calls, and become confident in doing so. (Our experience shows it pays to correctly train new reps before bad habits are entrenched.)
Experienced sales pros get re-energized, armed with new ideas, old bad habits corrected, and being reminded of the tried and true--yet sometimes neglected--fundamentals which were rescued from the recesses of their memory. Many course members go through the College a second or third time--or more-- after their first experience, and get as much or more from it. Ultimately, the results shown from the College aren’t a function of an attendee’s years of sales experience, but rather his or her attitude toward self-improvement.
The College Addresses All Aspects of Using the Phone In the Professional Sales Process
Sales professionals perform some, or all, of these functions in their jobs. Here is how you’ll show results from the College in each:
Inside Sales/Account Management
- How to build value on every contact so you’re welcomed on every call, as opposed to being viewed as a typical salesperson or vendor they price-haggle with
- What to say to avoid opening calls with, “Just checking in with you to see if everything’s OK.”
Prospecting and Cold (Smart) Calling/Lead generation/Outside Selling
- You'll cover Art's proven Smart Calling prospecting process that sales reps worldwide are using to get through, get in , and sell!
- How to use the phone to ensure that you spend your valuable face-to-face time with interested, qualified, buyers, instead of people who say, “You have five minutes, make it quick,” out in the lobby.
For Managers and Trainers, Too.
We've found that historically anywhere from 5% to 40% of the classes are comprised of managers and trainers who want to learn more, and incorporate the material into their own in-house training.
Complements Your In-House Training
Even if you have a regular inside sales training program for your staff, consider sending reps to the College to maximize their productivity. Some companies send reps as a reward for productivity or winning a sales contest. While that’s a good idea, don’t neglect the people who also probably need the training and reinforcement the most. No one can get too much inside sales training, and most people don’t get enough. A well-trained sales rep on the phone is confident, has a great attitude, sells more, and causes less personnel hassles. It’s a small investment in future success.
I did your Smart Calling College course last May – it really helped boost my confidence and get my first sales. The support after the course was great – it was really helpful being able to have access to the materials and brush up on certain points when I needed to. I’m looking forward to doing the whole course again live with a new group – excited about the extra motivation and energy the live rounds bring!Ginger Turner
"I have attended Art's College twice, and have sent salespeople to his College in my sales management role. I also own all of Art's books, and I visit his website frequently. I use everything Art has taught me to help my salespeople be successful, and to continue my own sales success as well. I plan on signing up for the new Smart Calling College, and look forward to the updated program."Dean Tieman
Sales Manager, Infra-Metals Co.
How is the Training Delivered?
The course is delivered through online video. Art is personally onscreen delivering the lessons to you, with accompanying slides of concepts, messaging, graphics, and video segments. The content is “chunked,” with some very brief segments, others a bit longer. Art likes to have fun when presenting and tends to share a lot of stories and use humor to make it entertaining and fast-moving.
You will also have the capability to participate in the course portal community itself, interacting with other sales pros... leaving comments, questions, success stories, and have active discussion with each lesson. Art personally monitors and participates with all of the attendees of the program.
When Does the College Begin?
Now! You get access to the entire course, all 12 modules to consume at your own pace.
Each module contains 2-6 videos, ranging from a 3-13 minutes or so.
Again, these are video lessons that you view at your convenience, on your own schedule. (For sales teams we strongly suggest setting aside blocks of time during the week to go through the lessons together and having your own group discussions and sharing).
The live, interactive bonus webinars occur monthly, during the last week of the month. You will get immediate access to past training, and be notified of all future programs.
The live webinars are recorded so if you can't make it live, no problem, they are up in the member's area that night to access at your convenience.
"When I first went to your College seminar, three companies and eight years ago, I was making $5.50/hour plus commission and hoping to break $20K/year. I still use the phone skills you taught, and now I'm the Regional Account Manager in outside sales for a division of McGraw Hill doing high-level sales, and my income has increased substantially as well. Thanks for the advice and training over the years. It has paid off TREMENDOUSLY!"Tim Nelson, Regional Account Manager
McGraw-Hill Construction Dodge
Course Contents & Modules
Your Pre-Call Planning
- Defining why people would be interested in talking to, and buying from you. (This will be the basis for the interest-creating messaging you'll use in your emails, voice mails, and in your openings)
- Creating your Possible Value Statements, which are the actual words you'll use to create interest and avoid resistance
- What, where, why and how to gather the intelligence that will make your calls Smart, personalized, tailored, and relevant. This ensures you don't sound like the typical cheesy salesperson or cold calling telemarketer. We will also cover what you need to do and avoid on LinkedIn.
- What to do before your calls to ensure you’re never rejected again
- How to set specific objectives that guide you on the successful call (along with examples)
(Screeners and voicemail)
- How to identify and locate not just the buyer, but all the key people involved in influencing what you sell.
- Secrets of collecting valuable, real-time, internal sales intelligence before you reach your decision maker to make your calls "smart," and therefore relevant and interesting.
- How to get screeners on your side in helping you sell to the boss (this contradicts what many “experts” say, but it works).
- How to create and deliver voice mail messages that get listened to, and responded to
- What NOT to say to screeners (and on voice mail) which is sure to categorize you as a “typical time-wasting salesperson.”
- Word-for-word examples of interest-creating messages.
"Sounding" for Success
- How to sound the way you want to “look” over the phone so your voice enhances your message, and not detract from it.
- What to do to avoid annoying “uhh” and other filler habits.
Opening Statements that Grab Interest and Minimize Resistance
- 20 call-killing examples of what to never say during the first 30 seconds of the call, mistakes that most callers don't even realize are hurting them
- Proven formulas, templates, and tons of word-for-word examples of prospecting, account management, follow-up, and inactive account opening statements to use as-is or modify.
- How to deliver value on every call, and avoiding the "just checking in," "touching base," and "wanted to see if you got my email" calls.
- How to respond to the "I'm not interested" and other early resistant reflex responses
- On the follow-up webinar we will do reviews and makeovers of attendee's actual openings
Listening at the Advanced Level
- The one word that can help you become an exceptional listener.
- What you need to do all of the time to listen at the highest level, and the two points where you need to do it in the communications process
Asking for and Getting Commitment (Closing)
- How to move every call forward with commitments
- Adopting the "asking" mindset
- Specific commitment/closing questions you can use and modify.
- When asking for commitment is pushy, when it’s not.
- How to ask for larger sales and commitments, more often, successfully, with more confidence! (Could just one successful "ask" pay for your investment in this entire program?"
How to Set Up the Next Action; What to Say on the Follow Up Call
- How to set up your next contact so you have something more intelligent to say than, “Well, didja get the material I sent?” and, “Any questions?”
- Getting prospects and customers to do homework to ensure they're committed.
- How to ensure they actually read the information and evaluate the samples you send.
Setting real phone appointments that they are serious about.
- Setting up longer-term follow ups with prospects who don't buy today, but could in the future
We will not insult your intelligence by saying we will give you “$8,297 worth of bonuses” that really is unrelated crap you would never use, with overinflated “values” that no one actually pays for.
What we are doing is giving you several add-ons DIRECTLY related to your interest in, and success with the Smart Calling College.
Art’s Personal Review of Your Voice Mail/Opening Statement
During the program you will work to create your messaging to create interest with your prospects and customers. Without solid voice mails and openings there is little hope for the call itself. Art will review one of your messages personally and provide his feedback/coaching. Just a word or two can make the difference in creating interest, resistance, or indifference and Art is a seasoned expert in this coaching. This alone could pay for your entire program. $200 value
Smart Calling Report Sales Tips Newsletter Subscription and Archive Access
You will get a free one-year subscription, and archive access to the longest-running newsletter in sales training, the Smart Calling Report. (formerly the Telephone Prospecting and Selling Report). Each month Art publishes eight pages of sales tips and how-to’s on all parts of the sales and prospecting call. Not only will you get the new monthly issues, but you will have access to the past 10 year’s worth of issues, over 120 total, with over 1000 pages containing hundreds and hundreds of tips you can use right now! Subscribers pay $168 yearly just for a subscription, so you are getting over $1680 worth of material, free, as part of attending the College.
Lifetime Access to Course Material, and Updates at No Additional Charge
We’ve mentioned this already, but it bears repeating. Once you enroll, you have lifetime access to all of the material, and all future updates at NO additional charge. You will always have access to the course portal and the materials. You can do your own math as to the value of this. Invest just once, and get value over and over. $1700 value
Fine Print: This lifetime offer is for as long as the attendee is with the organization that paid for the program initially. Individuals who pay for their own of course have lifetime access regardless of where they work.
NEW ! Monthly LIVE Training Webinars
Every month you will be able to attend Art’s live training session, covering at least 50 minutes of solid content. Tips, strategies, success stories, call reviews, Q&A, and every other month or so, a guest expert giving their best stuff. If you can’t attend live, no worries, the sessions are recorded and archived so you can access them at ANY time.
$948 Yearly Value
NEW! LIVE Training Archive
We record the live trainings in case you can’t attend live, or you want to review them because you want to stop the video and take screen shots of all the word for word tips Art and his guests share. You have access to all of the past sessions, plus any special paid webinars we do. We’ve been doing these since July of 2016 so you have lots of them you can go through. Those alone are well over a $2700 value.
This Training Saves you Time, Money, Hassle
- No airfare, hotel, meals, cab or other travel expenses or hassles
- No time away from your family and other obligations
- No time away from the office
- Access the training on YOUR schedule
To attend the live, in-person Smart Calling Workshops when we held them in various cities we charged $895. And with travel, expenses, extra time away from work, etc., companies figured the amount invested per attendee was easily $2,000-$3,000, and it was still a bargain in terms of ROI. And that was to experience the material just one time, while they were there. Your investment in this program is for a lifetime, along with all of the other training and resources.
for the first attendee from a company
SAVE! Every Additional Attendee is Just
(You will specify the number of additional attendees on the checkout page, and then will receive an email with a link to a form to add their names.)
Split your payments for a slight additional fee. Pay just $475 today, then $475 thirty days from now. (Single attendees only)
Registering more than 10? Let's talk about how you can have the live sessions customized and delivered JUST for your group. Or would you like to discuss having a customized version of the program delivered in person at your location? Let's talk. Call Art at 800-326-7721 or 480-699-0958.
60-Day Money Back Guarantee
If for any reason within 60 days after the program’s completion you are not satisfied, just ask and you be refunded all of your money. You risk absolutely nothing. Unless you DO nothing.